Code to Conversion is a US-based SEO and web development agency for local service businesses. We rank your business in the Google map pack, build fast websites that convert search traffic into booked jobs, and give you a weekly scoreboard that shows which zip codes are calling.
Every month, thousands of people in your service area search Google for what you do. Most owners have no idea which searches they show up for, which ones the competition owns, and which ones convert to real revenue. We fix that.
Our local SEO process pulls the actual queries your customers type in Cypress, Tampa, Raleigh — the neighborhoods you care about — matches them to the pages and Google Business Profile signals that rank, and tracks each result down to the tracked call and booking that came out the other side.
We grid your city into 54 checkpoints and track exactly where you appear in Google's local pack when someone standing on that block searches for what you do. Below: what changed for a Houston HVAC client between month one and month five of local SEO work.
No complicated onboarding, no month-nine surprises. Here is exactly what happens after you book the first call.
Book a free call →A 54-point grid scan of your service area, a full technical crawl, and a competitor teardown. We measure where you actually stand.
A prioritized punch list — what moves the number, what to fix, what to leave alone. Plain English, ordered by impact.
Weekly on-page, technical, GBP and content work. Every change tracked, signed off before it goes live. Small consistent moves.
A five-line Friday recap and a monthly call. Rankings, calls, forms and jobs booked — attributed by query and neighborhood.
Six disciplines under one team, moving on one weekly rhythm. Pick the two or three you need most; the rest is here when the map starts moving in your favor.
Keyword-optimized page titles, meta descriptions, H1–H3 structure, service-page copy that reads like a person wrote it, FAQ schema, image alt text and internal links tuned to the searches your customers actually make.
Read more →Local citations across the sixty directories that still matter, chamber-of-commerce links, editorial mentions in outlets your customers read, and industry backlinks. No PBNs, no bought reviews, no cheap directory dumps.
Read more →Core Web Vitals under Google's thresholds, XML sitemaps that actually validate, resolved crawl errors, structured data that Search Console stops flagging, and page speed under two seconds on mobile 4G.
Read more →Custom-built websites in Webflow or Next.js — no cookie-cutter WordPress themes, no bloated page builders. Fast, SEO-friendly, mobile-optimized sites your own team can update without opening a support ticket.
Read more →Google Business Profile, local citations, review flow, on-page and local link building — run as one connected engagement. The full-stack local SEO service most of our clients start with.
Read more →Call tracking with call recording, form heatmaps, session replays, and A/B tests on the two headlines and one CTA that move the number. No quarterly full-site redesigns dressed up as "conversion work."
Read more →Local SEO for a med spa is not the same as SEO for a general contractor. We specialize in five verticals where our local SEO, AEO and GEO process compounds fastest — each with its own playbook, its own metrics, and its own dedicated landing page.
Portfolio-first sites, service-area targeting, and consultation-driven websites for residential and commercial design firms.
Explore →Multi-service SEO, trade-specific landing pages, and call tracking that ties every lead to the project type and the neighborhood.
Explore →Treatment-page SEO, HIPAA-safe review workflows, and pre-consultation funnels for aesthetic clinics and injectors.
Explore →Seasonal service pages, route-based service-area SEO, and same-day inquiry capture for pool builders and cleaners.
Explore →Listing SEO, neighborhood-page architecture, and seller-lead capture for agents, brokers and rental owners.
Explore →We take on local service businesses outside these five verticals too — the playbook just starts from the Local SEO Strategy engagement instead of an industry page.
See the Local SEO StrategyThree quick reads on how the SEO and site work paid back in booked jobs. Full case studies available on request — most owners want a walkthrough on a call anyway.
A twenty-year HVAC business that was invisible outside of two zip codes. Six months of local SEO and GBP work put them in the top-3 map pack across all of west Houston.
Rebuilt the website on Next.js, rewrote every service page for local search intent, and set up a review-request flow that added 240 verified reviews in year one.
Fixed the mobile experience, wired the Google Business Profile to the booking calendar, and shipped location pages for every neighborhood in Maricopa County.
Most local SEO dashboards look like this: monthly reports full of impressions, keyword-rank screenshots and no phone number to point at. Here's the difference in what actually shows up on Friday.
Two ways in, plus a build option. Both start with the same 30-minute call so we can figure out whether we can honestly help before you write a check.
A three-week audit that leaves you with a plain-English roadmap you can act on — with us or without us.
The ongoing local SEO engagement most of our clients stay on. Month-to-month after month three, no annual lock-in.
A new website built to convert, followed by ongoing SEO. Scoped to your business — we don't quote a site sight-unseen.
If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.
Book a free call →Local pack movement usually shows in weeks three to six if your Google Business Profile is a mess (most are). Real revenue lift — the kind that changes hiring decisions — lands somewhere between month three and month six. Anyone promising faster is either paying for it in ads and hiding the receipt, or lying.
Not today. We stay narrow on purpose — US local search is a specific game with specific tools (Google Business Profile, Local Service Ads, review platforms your customers actually check), and staying inside it is how we keep the rate honest and the work sharp.
Great. Nine times out of ten we can keep it. We'll audit what you have, fix the technical SEO issues that are dragging rankings, and add the conversion pieces that are missing. A full rebuild is a separate conversation only if the platform itself is fighting you.
Three months to start — that's how long it takes for the SEO work to stop looking like effort and start looking like results. After that, it's month-to-month. Cancel with 30 days' notice and keep every asset we built for you.
Two people — a lead strategist (one of our two senior partners) and an SEO and web development generalist. No offshore content mill, no rotating juniors, no account manager who knows your name and nothing else about your business.
Google Local Service Ads only, and only for existing SEO clients. Facebook, Instagram, TikTok — no. Not because they don't work, but because good social work takes a different team, and we'd rather send you to a specialist than pretend to be one.
Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.
Short essays on how local search actually works — written for owners, not marketing directors. New piece roughly every other Wednesday.
It isn't reviews. It isn't posts. It's the one field owners keep skipping — and how it produced a 34% lift in direction requests in six months of paired-account testing.
How to watch your own website's session recordings without wanting to redesign the whole thing. Six patterns worth watching, three worth ignoring, and one that always signals a bounce.
Impressions are a vanity metric for anyone who has to answer their own phone. Here are five metrics that aren't — plus a spreadsheet you can steal for Monday's team standup.
We stopped guessing. Within four months the right calls were coming from the right neighborhoods and we finally hired the second crew we'd been putting off for two years.
Three agencies before. Code to Conversion is the first team that showed me a scoreboard I actually understood in the first week — and the first that made changes I could point to.
They fixed the mobile site and wired it to our Google Business Profile in three weeks. Landscaping jobs doubled by month four. We're already discussing year two.
A client mentioned they found us by asking ChatGPT for commercial designers in Denver. That's when the AEO work stopped being a talking point and started landing us jobs.
Our map pack position held even after a Google core update while two direct competitors slipped. That's the difference between hobby SEO and the real thing.
Consultations tripled from organic search once the neighborhood pages shipped in month three. Referrals kept coming too — the two channels don't cannibalize each other.
The Google Business Profile rebuild in month one was the moment I finally understood what an optimized profile actually looks like — and why ours had been leaking leads for two years.
No SEO jargon. Just tracked calls, cost per booked job, and the neighborhoods they came from. Refreshing to work with a team that respects a small business owner's time.
Turns out real service photos on the GBP were the missing piece. Direction requests up 34% in six months, without spending an extra dollar on ads.
Month five was our best month on record for direct-from-Google bookings. The compounding they promised at the intro call actually compounded — I have the receipts.
Rankings held through a Google core update while three competitors slipped off the first page. That's the number that mattered most to me.
For a fleet maintenance shop in Boise, I didn't think local SEO would move the needle. Wrong. Six months in and we're turning down inquiries.
Code to Conversion serves local businesses in these metro areas and their surrounding suburbs. Don't see your city? We probably still work there — the map keeps growing, and every neighborhood in these regions is fair game.