Service · On-Page SEO

Pages that match what your customers search.

Your pages are the part of SEO you fully control. We rewrite titles, headings and service copy around real search intent, add the schema Google reads, and link pages so authority flows to the ones that book work.

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Why it hurts

Why good businesses have pages Google skips.

Most local sites were written once, at launch, by someone thinking about design rather than search. The result is pages that look fine and say very little Google can match to a query. Four patterns we see on almost every audit.

01

One page for every service

A single "Services" page listing ten things gives Google nothing specific to rank. Each service people search for needs its own page.

02

Titles that say nothing

"Home" or "Services | Company" wastes the most important line in the search result. The title should say what you do and where.

03

Copy written for nobody

Generic lines about quality and service, with none of the words customers actually type, and no proof, prices or next step.

04

Pages that do not link

Important pages sit three clicks deep with no internal links pointing at them, so neither Google nor visitors find them.

Frequently asked

What owners ask about this.

Quick answers to the questions that come up while reading the list on the left.

Do you rewrite my whole website?

No. We start with the pages that matter most for search, usually service and location pages, and work through them in order of impact.

Will this change how my site looks?

On-page SEO is content and structure, not design. We work within your current design unless a layout problem is hurting conversions.

Can you work on WordPress, Wix, Squarespace or Shopify?

Yes. We edit pages directly on all the common platforms, or hand your developer exact changes if you prefer.

How is this different from writing blog posts?

Blog posts target questions. On-page work targets the money pages: the service and location pages people land on when they are ready to hire.

Why it works

Every page has one job and one search to win.

We map each search your customers make to one page on your site. If the page does not exist, we write it. If two pages compete for the same search, we merge them.

Then each page gets the basics right: a title and description that earn the click, headings that follow the questions people ask, copy with real detail and proof, schema that tells Google what the page is about, and a clear next step.

On-page work is the base the rest of local SEO stands on. Links and reviews push a page up; the page itself decides whether it deserves to stay there and whether the visitor calls.

What's included

Five deliverables, one page at a time.

What every on-page engagement covers. We work page by page, starting with the ones closest to bringing in work.

01

Keyword-to-page map

Every search worth winning matched to one page, with gaps and overlaps flagged before any writing starts.

02

Titles & meta descriptions

Rewritten for every key page, so the search result says what you do, where, and why to click.

03

Service & location page copy

Written for the customer: what the service includes, where you work, proof, common questions and a clear call to action.

04

Schema markup

LocalBusiness, Service and FAQ structured data where it applies, tested so Search Console stops flagging it.

05

Internal links & cleanup

Links that point authority at the pages that matter, plus image alt text and heading fixes across the site.

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Monthly reporting

Rankings for every mapped page and the calls and forms they bring in, in one dashboard.

The numbers so far

What the work has added up to.

Totals across our current clients, from the same rank tracking we report to them every month.

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Ranking keywords across our current clients
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Client keywords on Google's first page
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Case studies with real numbers
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Free audit turnaround
Timeline

Six weeks to ranked. Six months to dominant.

Every engagement follows the same rhythm. Weeks 1 to 8 are foundation; months 3 to 6 are compounding.

  1. 48 hours

    Audit

    Page-by-page review of titles, headings, copy, schema and internal links, with the keyword gaps listed.

  2. Weeks 1–2

    Keyword map

    Every target search assigned to a page, and briefs for the pages that need writing or merging.

  3. Weeks 3–8

    Rewrites

    Titles, descriptions and copy for the highest-impact pages first, with schema added as each page ships.

  4. Months 3–6

    New pages

    Location and service pages for the gaps, then internal linking across the whole site.

Case studies

Real clients. Real work.

The three clients we're working with right now: a remodeler, an interior design studio and a pool company. Together they went from 41 ranking keywords in January 2026 to 242 in August.

107ranking keywords
Jan 2026: 30Added by Aug 2026: 77
General contractor, Cypress, TX

Modern Home Improvement & Remodeling

A Cypress remodeler with a strong offline reputation and a site that wasn't built to rank. We rebuilt the structure and wrote city-by-service pages for the bigger markets next door.

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Ranking keywords (from 30)
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Tracked keywords on page one
Read the case study →
100ranking keywords
Jan 2026: 1Added by Aug 2026: 99
Interior design studio, Cypress, TX

L. Meraki Interiors

A boutique studio with beautiful work and almost no search presence. We built its authority from scratch and rewrote the pages that bring in buyers.

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Ranking keywords (from 1)
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Tracked keywords on page one
Read the case study →
35ranking keywords
Jan 2026: 10Added by Aug 2026: 25
Pool service, Cypress, TX

Cabana Pools Aquatech

Five decades of reputation and a site that had lost most of its search visibility. We rebuilt it for the wider Houston market, one neighborhood at a time.

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Ranking keywords (from 10)
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Tracked keywords on page one
Read the case study →
Industry-specific

On-page SEO, tailored to your industry.

The searches differ by trade, so the pages do too. Each industry page shows the keyword tables and page structure we use for that vertical.

Interior designer reviewing floor plans and material samples with a client at a design studio table
01 · Design

SEO for Interior Designers

Portfolio-first sites, service-area targeting, and consultation-driven websites for residential and commercial design firms.

Explore →
Three general contractors in hard hats reviewing building blueprints together at a residential construction site during sunset
02 · Construction

SEO for General Contractors

Multi-service SEO, trade-specific landing pages, and call tracking that ties every lead to the project type and the neighborhood.

Explore →
Med spa provider reviewing a treatment plan on a laptop with a client at the consultation desk
03 · Aesthetics

SEO for Med Spa Owners

Treatment-page SEO, HIPAA-safe review workflows, and pre-consultation funnels for aesthetic clinics and injectors.

Explore →
Pricing

Included in Local SEO, or quoted on its own.

On-page work is part of every Local SEO engagement, which starts at $1,850/month. If you only need your pages fixed, we quote it as a standalone project after the free audit, with the page list and price in writing before work starts.

Get my free audit →Book a discovery call
FAQ

What people ask about on-page SEO.

The direct answers most owners want before signing anything.

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Book a 15-min call.

If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.

Book a free call →

How long until rewritten pages rank?

Google usually re-reads an updated page within days. Ranking changes tend to show over the following weeks, faster for low-competition searches and slower for crowded ones.

Do you write the content or do I?

We write it, from a short call with you about how you work, what you charge and what customers ask. You approve every page before it goes live.

Will you change URLs?

Only when a URL is genuinely holding a page back, and always with a redirect so nothing already ranking is lost.

Do I need location pages for every city?

Only for places you really serve and where people search. Thin copy-and-paste city pages do more harm than good, so we write fewer, better ones.

What do you need from me?

Access to the site, a 30-minute call about your services, and quick approvals. Everything else we handle.

Free audit

See which of your pages Google can actually rank.

A written review of your key pages: titles, headings, copy, schema and internal links, with the searches you are missing. Delivered within 48 hours.

  • Page-by-page title, heading and copy review
  • The searches you have no page for
  • Schema and structured data check
  • Internal linking gaps on your money pages
  • 30-minute call to walk through the findings

One reply from a human within 48 hours. Your details stay with us. No newsletters, no nonsense.

Get in touch

Let's make your good work easier to find.

Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.

Working with local businesses across the US
hey@codetoconversion.co
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A few details, then we'll take it from here

No sales calls. One reply from a human within one business day.