How it works

Our simple 4-step process.

No complicated onboarding, no month-nine surprises. Here is exactly what happens after you book the first call — what you get, when you get it, and who signs off on it.

4
Steps, start to finish
48h
Free audit turnaround
Weekly
Execution cadence
Fridays
Recap lands in your inbox
The four steps

Audit. Roadmap. Execute. Show.

Every engagement — Local SEO Strategy, a website build, or both — runs through the same four stages. What changes is the scope, not the process.

01 · Audit

We measure where you actually stand.

A 54-point grid scan of your service area, a full technical crawl, and a teardown of the two competitors you're actually losing to. Delivered as a plain-English PDF you keep — whether or not you work with us after.

02 · Roadmap

A punch list ordered by impact, not effort.

What moves the number, what to fix, what to leave alone — walked through live on a 90-minute call with your team. No jargon, no 40-page slide deck nobody reads twice.

03 · Execute

Small, consistent, signed-off moves.

Weekly on-page, technical, GBP and content work. Every change is tracked in a shared log and signed off by you before it goes live — never a quarterly surprise on your own site.

04 · Show

A scoreboard you actually read.

A five-line Friday recap and one strategy call a month. Rankings, calls, forms and jobs booked — attributed by query and neighborhood, not buried in a vanity-metric dashboard.

Timeline

What happens, and when.

A realistic timeline, not a sales one. Every business moves at a slightly different pace depending on how competitive your market is and how much groundwork your existing profile needs.

01
First 48 hours – 3 weeks

Audit

Grid scan, technical crawl and competitor teardown, scoped to how deep your market needs it — delivered as a report you can act on immediately.

02
End of week 3

Roadmap

The prioritized punch list, walked through live. You leave the call knowing exactly what happens next and in what order.

03
Week 4 onward, weekly

Execute

Weekly batches of signed-off work. Most clients see the first local pack movement between weeks 4 and 8.

04
Every Friday + monthly

Show

The Friday recap starts the week execution begins and never stops. The monthly call is where we look at the quarter, not just the week.

FAQ

Questions about how this actually runs.

The process questions owners ask before the roadmap call. If yours isn't here, ask on the discovery call.

What do I need to provide to get started?

Access to your Google Business Profile and website analytics, and thirty minutes on the intro call. That's it for the audit. If we move into execution, we'll ask for CMS or GBP admin access scoped to what the work actually needs.

Do I have to approve every change before it goes live?

Yes, by default. Every change is logged and signed off by you before it ships. Some clients later ask us to move faster on low-risk changes (photo uploads, Q&A answers) without a sign-off step — that's a preference we set on the roadmap call, not something we assume.

What happens after the audit if I don't want to continue?

You keep the report. No obligation, no awkward follow-up call every week. About a third of the businesses we audit end up doing some of the fixes themselves — the report is written so that's possible.

How is progress actually reported?

A five-line email every Friday — what shipped, what moved, what's next — plus a monthly call to zoom out. No login-only dashboard you have to remember to check.

How quickly will I see results?

Local pack movement usually shows in weeks four to eight if your Google Business Profile needed real work (most do). Revenue lift that changes hiring decisions lands between month three and month six. Anyone promising faster is either paying for it in ads and hiding the receipt, or lying.

Ready to see where you actually stand?

Book a free 15-minute call. If the audit isn't worth doing, we'll tell you that too.

Book a free call